By Denna Bowman
A short animated film is being launched to help UK motorists get to grips with the new tyre labelling regulations coming into force in November.
TyreSafe, the UK’s leading tyres safety organisation, is responsible for the short film featuring the McIntyres, its family of crash test dummies.
The not-for-profit organisation has also produced a leaflet for drivers to explain what the new tyre labels will mean.
Stuart Jackson, chairman of TyreSafe, said: “This new legislation is one of the biggest changes to affect the way drivers buy tyres in recent years, but many motorists don’t even know it’s going to happen.
“From 1st November 2012 all new car tyre labels will display three key measures including wet braking performance, which is critical to road safety. Our educational material explains what they are and what they mean in a clear and concise manner.”
The performance measures will rate the tyre’s fuel efficiency, wet braking performance and exterior noise emission characteristics.”
Jackson added: “The labels will help to explain to motorists how tyres perform in these three key areas and help them make a more informed choice about safer and more environmentally friendly driving. ”