By Denna Bowman
A new public relations company has snapped up a top tyres industry account a month after its launch.
Red Marlin Communications has landed the role of publicising the work of Tyresafe, the UKs leading tyres safety organisation.
Agency director Danny Rughhoobeer, said: “As a new communications agency for the automotive industry, it’s thrilling to be selected by such a prestigious organisation.
“We look forward to building on TyreSafe’s growing reputation and helping the industry raise awareness of tyre-safety issues.”
The first major project to be handled by the new agency will be this year’s Tyre Safety Month which takes place in October.
Their campaign will utilise a variety of media to target drivers and those responsible for vehicle and road safety.
The PR firm, which has only been established since the start of June, will also start work immediately to raise awareness of tyres-related safety issues across a wide range of consumer, trade and business audiences.
They will cover car, commercial and off-road vehicles, as well as motorcycles and caravans.
The PR team will be responsible for developing a stream of regular news and educational stories and will also help TyreSafe engage with relevant stakeholder groups to widen the distribution of its tyre safety messages.