By Oliver Hall
Michelin tyres ranked highest in the luxury, passenger car and truck/utility categories of a leading customer satisfaction survey.
Scoring an average of 55 points higher than the industry average in each tyres segment, Michelin claimed its 57th, 58th and 59th J.D. Power and Associates Awards -four-times more than all competitors combined.
Within each of the categories awarded in the 2009 Original Equipment Tyre Customer Satisfaction Study, four factors are examined to measure tyre owner satisfaction.
Wearability, appearance, traction/handling and ride are all put to the test and ratings are based on owner’s experiences with their tyres after two years of ownership.
In the passenger car and luxury segments, Michelin performs particularly well in the wearability and appearance factors.
While in the truck/utility segment, the French tyres manufacturer performs particularly well in the tire wearability factor.
Tom Chubb, vice president of original equipment marketing for Michelin North America, said: “We are very gratified that consumers continue to have a high level of satisfaction with Michelin tyres.
“We have a ‘no compromise’ approach to providing the handling, traction, ride and long wear that we believe consumers value, especially at a time when everyone is making the most of every dollar.”
Mr Chubb added: “Consumers make difficult choices every day and their recognition of Michelin through these latest J.D. Power and Associates Awards demonstrates our commitment, and that of our original equipment vehicle manufacturers who have chosen Michelin to meet their needs and expectations.
“These latest awards once again encourage everyone at Michelin to continue our work and innovation to meet the needs of the customer.”