Michelin tyres dominate customer satisfaction awards

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By Denna Bowman

Michelin have triumphed over their global rivals in a highly respected US customer satisfaction study into tyres fitted as original equipment to new cars.

The tyres manufacturer received the industry’s highest honors for customer satisfaction, ranking top in three segments of the 2010 JD Power and Associates Original Equipment Tyre Satisfaction Study.

Michelin surpassed the competition in the three largest market segments – Luxury, Passenger Car and Truck/Utility – and posted double-digit improvements over its 2009 scores.

The tyre manufacturer’s continued dominance in the tyre brand-focused study that covers owner satisfaction is unrivaled. It states: “This year’s trio brings the company’s U.S. award total to 62 – four-times the number of all the other tyre manufacturers combined”.

John Moloney, vice president of original equipment marketing for Michelin North and South America, said: “These latest victories represent outstanding votes of confidence for Michelin and our OE customers from the loyal consumers we share.

“Receiving such honors year over year is significant and is a demonstration of our continued focus on innovation, technical performance and the delivery of outstanding products with high levels of satisfaction.”

In the Passenger Car category featuring high volume fitments on cars like the Honda Accord, Michelin scored 66 points higher than the segment average and received 36 points more than its closest competitor.

Within the Luxury and Truck/Utility categories, Michelin continued to gain high customer satisfaction scores.

J.D. Power and Associates is a global marketing information services company operating in key business sectors across a variety of industries, including market research, automotive forecasting, performance improvement, web intelligence, and customer satisfaction.

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