While chefs and foodies devour the latest edition of the Michelin Guide, the company better known for its tyres, must surely be savouring the publications long-standing success.
The guide was launched by the Michelin brothers – who also gave us the worlds first removable pneumatic tyres – in 1900 to help drivers maintain their cars, find decent lodging, and eat well while touring France.
It included addresses of gasoline distributors, garages, tyre stockists, and information on fuel prices, changing tyres and repairing automobiles.
The guide was distributed freely from 1900 until 1920, but then the Michelin brothers introduced the charge to establish more credibility after a pile of guides were found propping up a garage workbench.
The guide introduced the star in 1926 to note good cooking; two and three stars were added in the early 1930s.
As motoring became more widespread, the star system was developed and guides to other countries introduced.
It seems the world has a huge appetite for the company’s tyres and their restaurant guides!
Denna Bowman, Head Office