A recent study has found Michelin to be best for customer satisfaction in the winter tyre market. The J.D. Power Asia Pacific 2007 Japan Winter Tire Customer Satisfaction Index (W-TSI) Study produced results which indicated a high level of satisfaction with Michelin Tyres from vehicle owners in Japan.
3,540 responses were taken for the 2007 Japan Winter Tire Customer Satisfaction Index Study. The survey was completed by customers who had purchased winter tyres for their new or used private passenger vehicles and used the tyres during last winter.
J.D Power has been running the study for four years, employing five different elements of criteria in order to determine overall customer satisfaction in the winter tyre market. The study targets tyre performance in icy, snowy and regular road conditions as well as the appearance and durability of the winter tyre. Scores for the customer evaluations are taken on a 1,000 point scale in order to determine an overall winner for customer satisfaction in the winter tyre market.
Michelin scored a total index score of 636, coming out on top for all five areas of assessment. Bridgestone followed closely behind with 606 points and also performed strongly in terms of individual criteria. The French manufacturer Michelin was successful in earning the highest marks for tyre performance on icy road conditions, as did the Japan-based Bridgestone. The two companies were far ahead of their competition, a total of seven tyre manufacturers, and were the only competitors to achieve an overall score above the 587 point industry average.
Despite Dunlop, Yokohama and Toyo falling beneath the J.D Power marked average for the tyre industry, all three companies showed significant improvement from their previous year’s results. Falken took the lowest score, rating a total of 532 points and falling 55 points beneath the industry average.