Michelin Aircraft Tire Company has launched a new promotion intended to tempt aircraft tyre buyers over to the Michelin brand. The “Upgrade to Michelin” programme began on April 1 in the United States, offering customers a 20 per cent instant rebate if they choose to convert the main landing gear tyres on their aircraft to the Michelin brand.
A 25 per cent discount on the purchase price of Michelin Aircraft tyres is being offered to those who convert all main and nose landing gear tyres on their aircraft from a competitors to the Michelin brand. The promotion was launched through Michelin’s Authorised Service Centres and is a State-side campaign to tempt aircraft tyre buyers over to the French brand.
The director of general aviation sales for the Michelin Aircraft Tire Company, Terry Schultz, commented on the two-way benefit of the promotional program, stating that: “[the program] challenges existing centres to utilise the tools and resources we have designed to expand their sales and receive rewards in return.” The offer extends to the purchase of Michelin Air, Michelin Air X, and Michelin Aviator products.