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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
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Michelin Pilot Sport 3 top What Car? tyres test

Reading: Michelin Pilot Sport 3 top What Car? tyres testTweet This: Send Page to Twitter

By Denna Bowman

The Michelin Pilot Sport 3 tyre has come out on top in a tyres test conducted by What Car? magazine.

The test was conducted to highlight the difference in performance between premium and budget brand tyres.

The tyres tested alongside the Pilot Sport 3 using a Vauxhall Meriva were equivalent products from Arrowspeed, Continental, Goodyear, Ovation and Sunew.

While the Michelin tyres led the field in the wet and dry braking, and lateral grip tests, it was the poor braking performance of the three budget brands (Arrowspeed, Ovation and Sunew) which was most disturbing.

The magazine reported: “We pitted three premium tyres against three budget alternatives in a series of braking tests, and the results were shocking. In the wet, the budget tyres took an average of 14 metres – the length of an articulated lorry – longer than the premium tyres to pull up from 70mph.

“In the dry the differences weren’t as vast, but the worst budget tyre still took up to five metres longer to stop than the top premium brand. That could easily be the difference between a nasty accident and escaping with just sweaty palms.”

Jianni Geras, Michelin Car Tyre Marketing Manager, welcomed the result of the tests. He said: “Although we are obviously very pleased that the Pilot Sport 3 was the clear winner in this test, the poor performance of the budget brands is very alarming.

“It’s clear from this that the large investment we make in R&D is hugely beneficial to drivers and this doesn’t even take into account the environmental performance of our tyres in terms of improved fuel efficiency and class leading longevity.”

This entry was posted on Wednesday, August 18th, 2010 at 1:20 pm and is filed under Michelin, News. You can follow any responses to this entry through the RSS 2.0 feed.

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