By Oliver Hall
Four Michelin Men are celebrating their success in the annual 360 MPG Marathon after using their company’s Energy Saver tyres.
Tyres factory manager Peter Marsh and environmental manager Ian Cowie joined forces behind the wheel, while purchasing staff Charlie Watts and Mick Underhill formed a second team to take part in the event.
Driving record-breaking Peugeot 308 HDi cars – the car used to set a world record of 126 miles per gallon in the UK – and fitted with Michelin Energy Saver tyres, the latest generation of low rolling resistance tyre, they finished in 9th and 11th place in the overall standings.
Both teams of Michelin men participated in the MPG Marathon over two days on September and 1 October, beginning each day from the Brandon Hall hotel in Coventry on set circuits, which both culminated in returning to Brandon for the race finish.
Peter Marsh, Michelin Stoke’s factory manager, said: “The MPG Marathon is an excellent way to showcase the importance of how a few simple changes to driving style coupled with the right technology can vastly improve the fuel efficiency performance of a vehicle.
“Both the Peugeot 308’s drove well, with Charlie and Mick doing very well to achieve a top ten finish. It was an excellent event and we were very pleased to have taken part in it.”
The MPG Marathon, organised by FleetWorld magazine and is in its ninth year, sets a number of fuel and performance efficiency challenges to drivers including improving upon the published “combined cycle” fuel consumption figures of their vehicles.
The Energy Saver is Michelin’s latest generation of green tyres, and promises to cut rolling resistance,improve fuel consumption and reduce the amount of CO2 emitted during driving.