By Denna Bowman
Michelin has received a massive boost to its eco-friendly credentials following the announcement that London’s largest ‘green minicab company’ is set to fit its Energy Saver+ tyres to its entire fleet.
Having previously fitted tyres from a different premium manufacturer to its fleet of 300 cars, greentomatocars hopes the new move will reduce its CO2 emissions.
Jonny Goldstone, Managing Director of greentomatocars, said: “Our customers expect us to offer the most environmentally friendly service possible, and working with Michelin helps us to achieve that goal.
“We believe Michelin products are the best on the market and we have been thoroughly impressed with the tyres since we started using them in February this year.
“Since then our fleet of Toyota Prius and Citroën people carriers has travelled more than three million miles, and the tyres have proved extremely reliable and cost effective for our business.
“Equally important to us is that Michelin is concerned about the environment and its tyres help us in our overall mission to provide the greenest minicab service in London.”
The Michelin Energy Saver+, which has been specifically designed for city cars, MPVs and family cars, can reduce vehicle running costs as the tyre’s silica-based rubber compound has a low rolling resistance, which means less fuel is used.
Dave Crinson, Head of Fleet Sales for Michelin, said: “We are proud to work with a company like greentomatocars that is committed to energy saving and reducing CO2 emissions.
“Whole life cost is a key consideration that fleet managers need to take into account. It’s refreshing and encouraging to see a fleet operating in the competitive London market considering the environmental and safety benefits of the tyres, rather than simply the purchase price.”