As one of the world’s leading tyres manufacturers, Maxxis wants its brand name to be associated with winners.
So its Premier League sponsorship deal with Liverpool – currently languishing in 18th position – can’t be giving them much cause for celebration at the moment (although its other team Aston Villa are a respectable eigth).
However, the tyres giant has just added another club to its stable – Sprowston FC’s Under-9s!
Maxxis, which is one of the world’s top ten car tyre manufacturers, is providing new kit and winter training tops for the two Sprowston Lads Under-9 teams that play in the Norfolk Youth Combination and the North East Norfolk Youth Leagues.
It is sponsoring the boys in conjunction with Norwich-based We Sell Tyres (Wholesale) – a member of Grouptyre, the UK’s leading independent tyre wholesaler – which distributes Maxxis tyres throughout Norfolk.
Sprowston FC’s Under-9s manager Graham Chapple is delighted with the new kit, which complements the traditional Sprowston Lads colours of orange and black, and says the teams are raring to start the new season.
Daniel Jackson, business development manager at We Sell Tyres (Wholesale), who is himself an Old Sprowston Lads player, said: “Maxxis is an Official Partner of Liverpool FC, with pitchside advertising and a strong presence on LFC TV, the website and in the Club’s magazines, as well as links with Aston Villa FC, so this new deal means Sprowston Lads have really moved into the Premier League.
“Maxxis has a strong track record of supporting grassroots sport, and we’re delighted to join with them in supporting these youth teams. We hope their new kit will give them added confidence and spur them on to make it to the top of their Leagues.”
Denna Bowman, Head Office