By Denna Bowman
Maxxis tyres has announced it is extending its Partnership with Liverpool FC until 2012.
The tyres manufacturer has committed to extending its sponsorship deal with the Premiership team following a successful three-year run.
Maxxis first joined Liverpool FC in 2009 and has enjoyed many successful and engaging campaigns with LFC fans, with money can’t buy prizes in partner hospitality and increased brand awareness through online inventory and LED advertising on match days which is shown to millions of fans around the world.
The new deal will see Maxxis, one of the largest tyre companies in the world, continuing to reach supporters in new territories as Liverpool FC grows its presence across global markets and builds on its heritage as one of the world’s biggest football brands.
Ian Ayre, Managing Director of Liverpool FC, said: “As with all our partnerships, we have taken time to form a relationship with Maxxis so we can support mutual goals more effectively and provide significant brand visibility.
“I am delighted to announce the extension today and we look forward to working with Maxxis over the next three seasons.”
Derek McMartin, Maxxis Tyres, said: “It’s fantastic news that we’ve extended our partnership with Liverpool Football Club until 2015.
“We’ve built a strong relationship with the club and fans over the last three years, and we look forward to expanding our successful partnership over the coming seasons.”