Marangoni Tyre will be displaying another project car at January’s Autosport Show in Birmingham. The Marangoni Alfa Romeo MiTo M430 was launched in September and features “fire-red” Marangoni tyres.
The policy of combining tuned project cars and Marangoni tyres is aimed at introducing the brand to a broad range of potential customers in a “fun and exciting way”. A company representative explained the project, saying, “At a time when market conditions are forcing consumers to make more intelligent purchasing decisions, the greater the exposure we can create, the more people we can expose to our compelling sales story – quality tyres at a competitive price, each with the Marangoni Lifetime Warranty”.
The scheme seems to be working as the M430 has received critical acclaim from the motoring press, including Top Gear, Auto Trader and Auto Express. Derek Carruthers, global sales and marketing director at Marangoni, expressed the company’s enthusiasm for this latest project, “We’re very excited about our high-impact project car for 2009 – the M430, and we are delighted with the considerable level of press and consumer interest already shown. This unique little car has already enhanced the growing respect the Marangoni brand has within the market, and it continues to demonstrate our commitment to building brand recognition through involvement with the popular tuning sector. The MiTo M430 project embodies our passion, dedication, imagination and expertise. 2009 is set to be an exciting year, with the M430 displayed at many leading European tuning shows throughout next year.”