One of China’s top three tyres manufacturers has announced it is set to exhibit at the eagerly awaited Brityrex 2012.
The news that Ling Long Tyres is coming to the Brityrex International exhibition in Manchester’s new EventCity in October is a massive boost for the show organisers.
Ling Long was recognised recently as one of China’s three largest tyre manufacturers, ranked as number 16 in the world in 2010.
The company said that exhibiting would help it underline its “emergent status as a fast-growing international player”.
It also revealed it has experienced annual growth rates of over 40 per cent, and it will have a specially-designed stand at the British trade show.
Based in Zhaoyuan City, China, Ling Long has recently launched a new European marketing campaign designed to promote the quality of its tyres, according to Tyres and Accessories.
It states that it aims to produce the best-known tyre brand in the world, an ambition it supports by investing in technology, management, branding and marketing.
Denna Bowman, Head Office