Kumho is celebrating another feather in its Original Equipment cap with the announcement that it will be supplying its high performance tyres as standard fitting for the BMW 3 Series range.
The ECSTA HM KH31, which has been approved by the BMW Group for fitment to certain models in the 3 Series range in size 225/55R16, been a key pattern in Kumho’s European line-up in recent years, and was highly recommended by the well-respected German motoring publication Auto Bild, when it tested the products of 14 global tyre manufacturers. The tyres UHP tread technology ensures responsive handling as well as excellent stability and wet weather traction.
Kumho’s relationship with the BMW Group began in 2012 with the supply of the company’s V70A tyre in 215/40 ZR17 83W size for OE fitment to the MINI John Cooper Works GP.
Taek-Gyun Jeong, Managing Director of OE development for Kumho tyres, commented: “Kumho’s recent uplift in sales of OE tyres has been made possible by the company’s world-leading technology. We expect this achievement to significantly enhance our brand recognition in the international arena.
“We will continue to strengthen this technological prowess and brand power in order to further increase sales of OE products to premium car manufacturers, and generally accelerate our presence in the global market.”
Coveted OE contracts are important to tyre manufacturers because they strengthen the reputation of the tyre and can also lead to repeat business in the replacement market, as many vehicle owners fit like-for-like tyres when they need replacements.
Denna Bowman, Head Office