First Yokohama brought us orange-infused tyres, now Kumho have come up roses with their new lavender scented tyres.
Apparently, scent marketing is becoming all the rage, and the tyres are selling for $300 each, while other companies are also developing and are trademarking beer-scented darts and fresh cut grass-scented tennis balls.
Kumho tyres revealed that its lavender-scented tyres have been a success in Australia and overseas. The South Korean manufacturer claims: “The Ecsta DX Aroma tyre is designed for “trend-setting, fashion-conscious drivers.”
The scent – lavender, with hints of mint, iris and white musk – can be smelt within 10 metres of a vehicle. It lasts for about a year and is most noticeable immediately after normal driving, when the tyres are warm.
Yokohama, the Japanese tyres manufacturer, called its dB Super E-spec “the world’s first orange oil-infused passenger tyre” and revealed that it was composed of 80% non-petroleum-based materials.
Denna Bowman, Head Office