Kumho is the latest tyres manufacturer to embrace the world of social networking in its marketing efforts.
The tyres company plans to increase its marketing push on sites such as Facebook, Twitter and YouTube “to reach current and future Kumho enthusiasts.”
According to the Modern Tyre Dealer website, the “Kumho Tyre” fanpage on Facebook allows motorists to get:
* updates on upcoming new products,
* insights on Kumho’s motorsports activities and drivers, and
* exclusive access to contests and giveaways.
Rick Brennan, vice president of marketing for the company, said: “Many of our loyal fans are already active users of Facebook and other social media sites so it was just a natural extension for Kumho to join and be a member of this thriving community.”
Kumho also will leverage YouTube’s popularity by posting numerous videos featuring Kumho’s family of high performance tyres; the “Kumho Girls”; and Kumho TORC Series drivers such as Ricky and Luke Johnson.
Brennan added: “By focusing our efforts on the web and online video, we are, in essence, reaching our loyal enthusiasts on a more personal and relevant manner and inspiring our fans to spread the word about Kumho Tyre.”
Michelin and Falken are two other tyres manufacturers who have started to take advantage of social networking sites to boost brand awareness.
Denna Bowman, Head Office