By Denna Bowman
Kumho broke through a key sales barrier when it sold more than one millions tyres in the UK last year.
And despite the economic downturn and industry gloom, Kumho tyres and its sole distributor Micheldever Tyre Services (MTS) saw like-for-like sales soar by 40% in March this year.
The news comes on the back of “Best Buy” and “Exceptional Value” accolades awarded to two Kumho tyres by the UKs leading consumer magazine Which? earlier this year.
Exceeding the one million tyre sales barrier in 2008 was the first time that annual sales of Kumho-branded car, van and 4×4 tyres have reached this height, according to MTS.
Alan Baldwin, wholesale director, said he was delighted with the news and added that MTS’s sales grew 30% over its full year 2007 result.
He said: “Throughout 2008 MTS and Kumho worked tirelessly to improve supply, and by a combination of better forecasting and supply chain management, product availability improved dramatically over 2007.”
According to Baldwin things got even better for MTS and Kumho in the early stages of this year: “2009 has presented further challenges particularly, when as in March, the huge increases dealers were seeing in consumer demand resulted in a near 40 per cent increase over March 2008 sales.”