A replica Formula One car has been fashioned out of designer gear including jeans, t-shirts, belts and sunglasses to promote a shop in London’s ultra-cool Carnaby Street.
More than £40,000 worth of clothing went into creating the model of Kimi Raikkonen’s gorgeous Ferrari.
Black jeans are used for the tyres and red t-shirts give the car its classic Ferrari colour, the wing mirror is fashioned from sun glasses and the harness from a backpack.
In all, a total of 1,999 items – including 1,682 t-shirts, 88 pairs of jeans, 64 pairs of shoes and 31 belts – went in to creating the car.
And a team of eight people worked for five hours at the Puma store in Carnaby Street, London, to turn the pile of clothes into a model of Kimi Raikkonen’s motor.
Designers sketched the 14-feet long car by hand and spent a week in a studio experimenting with thousands of items of clothing.
They then made the finished product in the store overnight.
A time-lapse video showing the team making the car has been watched more than 130,000 times on the internet.
Creative director Peter Hale, from GBH Design, said: “The Formula1 car was great fun to make and looks great.
“We worked like a pit crew when making it – each person piecing a different part of the car together.”
Puma is the official supplier of clothing to the Ferrari team.
Denna Bowman, Head Office