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Etyres News Team Profiles

Denna Bowman


joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia
has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall
joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« Bridgestone Tyres for Singapore Grand Prix
Tyre Safety Month »

Hi Ho Silver, Lone Ranger Faces Resurfacing

Reading: Hi Ho Silver, Lone Ranger Faces ResurfacingTweet This: Send Page to Twitter

This sounds like something of an April Fool’s story, but it’s true. An advertising company from California has cut grooves into the tarmac of a road near Lancaster, California, which then plays a tune when a car drives over it. Essentially, the road surface is now akin to an old-fashioned LP, and car tyres are performing the role of a record player’s stylus.
The tune that is played is the Cavalry Charge from Rossini’s William Tell Overture. All of which gives a new meaning to the term a classical track. Unfortunately, the stunt has not been welcomed by local residents who have demanded that the road be resurfaced to silence the sound of the Lone Ranger’s theme tune.

However, the experience has been captured on tape, and can still be heard on the BBC’s website.

This entry was posted on Thursday, September 18th, 2008 at 10:15 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.

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