Hankook winter tyres receive prestigious design award

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By Denna Bowman

Hankook has scooped a Good Design Award 2012 for its Ultra-High Performance winter tyres, Winter i*cept evo.

The prestigious award is a boost for the south Korean company, which is keen to increase its presence in the winter tyres market.

The Winter i*cept evo, which was honoured in the Transportation Design category, is Hankook’s flagship UHP winter tyres product.

It incorporates environmentally-friendly features and satisfies both style and performance, maximizing handling and braking in wet and snowy conditions.

The Hankook winter tyres were also credited for the asymmetrical tread design reflecting a polar bear’s claw shape and the application of 3D kerfs for further winter traction.

In addition to its innovative tread design, the new silica compound applied to Winter i*cept evo significantly reduced the winter tyres rolling resistance for enhanced vehicle fuel-efficiency.

Hankook winter tyres are receiving global approval and the design work put into developing new products is an integral part of Hankook’s marketing efforts.

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