By Denna Bowman
Hankook has scooped a Good Design Award 2012 for its Ultra-High Performance winter tyres, Winter i*cept evo.
The prestigious award is a boost for the south Korean company, which is keen to increase its presence in the winter tyres market.
The Winter i*cept evo, which was honoured in the Transportation Design category, is Hankook’s flagship UHP winter tyres product.
It incorporates environmentally-friendly features and satisfies both style and performance, maximizing handling and braking in wet and snowy conditions.
The Hankook winter tyres were also credited for the asymmetrical tread design reflecting a polar bear’s claw shape and the application of 3D kerfs for further winter traction.
In addition to its innovative tread design, the new silica compound applied to Winter i*cept evo significantly reduced the winter tyres rolling resistance for enhanced vehicle fuel-efficiency.
Hankook winter tyres are receiving global approval and the design work put into developing new products is an integral part of Hankook’s marketing efforts.