Hankook tyres has unveiled a stunningly unique advertising hoarding in New York’s famous Times Square.
The tyres manufacturer has created a giant tyre-shaped building wrap which stretches across the New York Marriott Marquis hotel.
As the most visited tourist destination in the world, Times Square attracts a diverse range of more than 35 million people each year – thats more than 500,000 visitors a day, making it an iconic advertising location.
Hankook saw the potential to get maximum exposure for its brand and the chance to reach millions of consumers in a unique and dynamic way.
Soo Il Lee, president of Hankook Tyre America Corp, said: “This is another example of our commitment to raise the premium profile of Hankook Tyre brand in North America.
“As the quality and performance of Hankook tyres continues to be the foundation of our sales success, we must intensify our effort to attract even more new consumers to consider Hankook Tyre brand.
“We see this as a unique opportunity to do just that. This billboard will generate millions of brand impressions in a short period of time and associates Hankook Tyre with some of the most popular consumer brands in the world.”
By placing this billboard in the heart of Times Square, Hankook is positioning itself among the world’s leading consumer brands, including Samsung, Kodak, LG, Sony and Toshiba. Some advertisers, such as Coca-Cola, have been in this billboard capital since the 1930s.
The 31-by-98-foot image is on the front of the building, replicating the tread of Hankook ultra-high performance tyre – the Ventus V12 evo.
Denna Bowman, Head Office