Hankook tyres are set to roll into millions of homes across Europe – thanks to a new advertising campaign to be screened by the BBC World News.
The 20-second commercial focuses on Hankook’s award-winning enfren and Optimo 4S tyres, the first of which is due for its European launch next year.
The advert, produced by the BBC Worldwide Client Solutions, will run on the BBC World News’ European feed from April to December 2009 in conjunction with Hankook’s global TV clip.
John Williams, regional director of Global Advertising Sales, BBC World News, said: “It’s great to welcome Hankook Tyre as a first-time advertiser on BBC World News, and we hope that it will be the first of many campaigns they choose to broadcaset on the channel.”
Hankook, one of the fastest growing tyre makers in the world, received two awards for the design of its enfren and Optimo 4S tyres at the prestigious iF Product Design Awards 2009.
Katherine Clarkson, National Accounts