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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
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Green Tyres

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Environmental issues are becoming increasingly important within the tyre industry. The majority of manufacturers are now producing low rolling resistance tyres with the aim of reducing fuel consumption and CO2 emissions. Now a leading report suggests that the ecological impact could be further reduced through the use of recycled rubber in the tyre manufacturing process.

Recycled rubber has been used for some time, but its importance has been marginal. It seems that this might be about to change. Environmental and economic factors are making the use of recycled rubber an increasingly attractive proposition. In May business analyst Tamara Bekefi and Marc Epstein, of Rice University, published a paper entitled”The Value of Green Tyres to Company Profitability”. Their report suggests that the supply of rubber will not meet the needs of the tyre industry in coming years. They also point out that while rubber prices appear to have levelled off, after recent price rises of 40 percent, the upward trend may continue in the future. Demand for rubber will grow in the next few years as more and more cars are put on the road. Quite simply supply cannot match demand in the future.

Using ultra-fine recycled rubber powder saves both natural rubber and oil-based synthetic rubber. The addition of 10 percent recycled rubber to a new tyre would save about one gallon of oil per tyre. This would amount to a saving of about half a billion gallons of oil per year.

The utilisation of recycled rubber in tyre production also has benefits for low rolling resistance tyres. According to a study by the Georgia Institute of Technology, recycled rubber reduces some rolling resistance elements by as much as 15 percent, and delivers a 19 percent improvement in air retention. Both of these factors serve to improve fuel consumption.

It appears that the only reason that recycled rubber is not more widely used is that it has an image problem. The perception of the major tyre manufacturers is that motorists will be put off by the idea of driving on recycled tyres. However, as awareness of green issues increases it seems likely that many motorists would welcome the greener option, particularly if it doesn’t hit them in the wallet.

This entry was posted on Tuesday, August 19th, 2008 at 12:55 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.

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