One result of increased longevity amongst British people is an increase in elderly motorists. It is thought that the number of drivers over 80 will double in the coming decade. Goodyear has chosen to use the forthcoming launch of their OptiGrip tyre to challenge some of the stereotypical images of aging drivers. OptiGrip tyres are designed to give optimum performance throughout their life, and Goodyear has teamed up with the Institute of Advanced Motorists to discover motorists who can make the same assertion about their driving.
Anna Stanley of Goodyear explained, “Mature motorists are often criticised for their driving. However, it is often these drivers with many years of experience under their belts that are able to react well and keep their cool in difficult situations. In developing the OptiGrip tyre we’ve been able to offer motorists outstanding performance, even when their tyres are worn, to ensure that safety is never compromised. We’re therefore looking for older drivers who feel that they are as competent as the day they passed their test, if not better, in order to prove that it’s not just our tyres that continue to perform over time”.
Motorists who respond to the campaign will be invited to a driving day, where they will face a number of tests designed by the IAM, which will determine who is the best mature driver in the UK. Anna Stanley summed up the aims, “We’re expecting the day to throw up some really interesting results and hope to demonstrate that improvement can come with age”.