By Denna Bowman
Goodyear’s Assurance Fuel Max tyres have been added to a leading science and technology magazine’s “100 best Innovations of the Year” list.
The tyres are featured in the December issue of Popular Science’s “Best of What’s New” category for 2009 of products in the Automotive Technology section.
Steve McClellan, president of consumer tyres for Goodyear North America, said: “We are pleased to be honoured by the editors of Popular Science for the innovation represented in the Goodyear Assurance Fuel Max.
“Our product development process follows a market-back path – learning what consumers want and then building tyres that deliver innovative benefits.
“Goodyear works hard to make sure the technology is relevant to the consumer’s wants. Honours such as this, and the complementing strong consumer demand for our tyres, confirm that direction.”
Mark Jannot, editor-in-chief of Popular Science, said, “The Best of What’s New” Award is the magazine’s top honour, and the 100 winners – chosen from among thousands of entrants – represent the highest level of achievement in their fields.
For 22 years, Popular Science has honoured the innovations that surprise and amaze us – those that make a positive impact on our world today and challenge our views of what’s possible in the future.”
The Fuel Max contains a proprietary tread compound “that helps reduce energy loss as the tyre rolls. It is available in 32 sizes, fitting more than 80% of the passenger tyre segment.
The recognition comes just days after it was announced that the Fuel Max been selected as original equipment fitments for the 2010 Toyota Prius.