Goodyear tyres has been recognised as one of America’s most reputable companies by Forbes magazine.
The US tyres manufacturer was ranked 40th on the mags fifth annual listing of companies with the best reputations in the United States.
The list is based on the results the Reputation Institute’s US Reputation Pulse consumer opinion survey, which measures the overall respect, trust, esteem, admiration and good feelings consumers hold toward the country’s 150 largest companies.
Scores are based on RI’s seven dimensions of reputation: products/services, innovation, governance, workplace, citizenship, leadership and performance.
RI said the 2010 survey indicates that products/services, followed by governance and citizenship are the most influential dimensions.
Goodyear’s score of 74.24, represented a 0.79 point increase over 2009. Goodyear is the only tyre maker on the list and the highest-ranked company in the automotive industry.
Richard J. Kramer, president and chief executive officer of Goodyear, said: “This recognition is very meaningful as Goodyear’s reputation rides with consumers every time they get behind the wheel.
“It demonstrates that our high-quality, innovative tyres with fuel-saving technology are valued by American drivers.”
Goodyear is one of the world’s largest tyre companies. It employs approximately 69,000 people and manufactures its products in 57 facilities in 23 countries around the world.
Denna Bowman, Head Office