The Blimp is back – Goodyear tyres has brought its iconic airship back to the UK as part of its campaign to educate motorists on the importance of road safety.
It has embarked on a nationwide tour which runs through to July in support of the tyres manufacturers planned road safety initiatives.
Named the Spirit of Safety, the airship will deliver road safety messages as it underlines the importance of The Highway Code with particular emphasis placed on young driver education.
A renewed media partnership with Sky Sports will also reach out to a worldwide sporting audience as the Goodyear Blimp flies over major Premier League football matches as well as International cricket, golf and rugby.
Eddy Geerdink, Goodyear’s marketing director, said: “We are delighted to bring back the Goodyear Blimp as it takes the lead on a number of road safety initiatives. The Blimp is an integral part of our ongoing communications with drivers and their families as we look to promote the importance of tyre safety with motorists.”
The Goodyear Blimp has graced the skies for more than 85 years. It has established a reputation for being a ‘guardian angel” for the brand, which symbolises the work of Goodyear’s innovation centres to help improve road safety.
Denna Bowman, Head Office