Goodyear is urging vehicle owners to show a caring attitude towards their tyres to coincide with the national annual safety week.
Research shows that although motorists rank tyres as the second-most important safety feature in vehicles next to brakes, only a third of them bother to properly check their tyres inflation pressure.
The annual US National Tyre Safety Week is running from the 7th to the 13th of June and Goodyear is joining the initiative to highlight the simple steps drivers can take to ensure their tyres are in good working order.
Improper air pressure in tyres can lead to a multitude of problems – from uneven and accelerated tyre wear, to structural damage in a tyre.
An underinflated tyre also has the potential to affect tyre performance, including making a vehicle less fuel-efficient.
And with temperatures rising and holiday travel commencing, the attention given to the care and maintenance of tyres should be heightened, according to Goodyear officials.
Joey Viselli, Goodyear brand director, said: “Checking tyres for proper inflation and tread condition is one of the most critical – and easiest – maintenance procedures for a consumer.
“It doesn’t take much time or sophisticated equipment. Drivers can check their tyres by themselves, or any of our retail outlets would be happy to provide the service.”
According to recent research by the Rubber Manufacturers Association (RMA), not only do most drivers ignore their tyres, most simply do not know enough about how to care for the tyres correctly.
Goodyear recommends that motorists should check tyre inflation at least monthly or before a long trip.
Tyres should be inflated to the vehicle manufacturer’s recommendations printed on the vehicle door placard or in the owner’s manual, not the maximum limit stamped on a tyre sidewall.
Oliver Hall, Operations Team