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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« Self Healing
Business Cars »

Goodyear Max

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By Andrew Williams,
Contributing Editor

This year?s Commercial Vehicle Show (15th-17th April) will see the UK launch of the Goodyear Max Technology range of tyres. According to Goodyear this innovative range offers improvements in fuel consumption, greater durability, increased load capacity and shorter wet-braking distances. The Max Technology range has been independently tested, and compares favourably with both predecessors and competitors.

The new range features a high silica content tyre compound, new tread designs and a new carcass construction. According to Nigel Sowerby, Director, Truck Tyres: ?The low rolling resistance of the new Goodyear range ensures improved fuel consumption, and when this is combined with longer mileage, provides low cost per mile for the operator. Longer life and a reduction in fuel usage also mean environmental benefits; using less carbon-based fuel and producing less CO2. At the CV Show we will be demonstrating this with testimonials from the fleets who have tested Max Technology during the last six months.?

The Max Technology range consists of three elements. The first of these is FuelMax Technology which utilises design and material features designed to improve mileage and fuel consumption, while reducing CO2 emissions and wet-braking distances. The second element is KMax Technology which combines maximum mileage with flexibility of use and improved fuel consumption. The third of the triumvirate is AirMax which increases the working tyre pressure, resulting in greater load carrying capacity and, consequently, lower operational costs. This also has the effect of lessening road damage. The entire MaxTechnology range has been road-tested by selected UK companies, and the Commercial Vehicle Show will mark their first appearance in the UK.

This entry was posted on Tuesday, February 26th, 2008 at 1:57 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.

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