Goodyear Dunlop has received commendations from industry experts for the two PR campaigns they have run throughout the last year.
The 2008 Goodyear Playground Appeal delivered practical results as the tyre company funded a £10,000 playground makeover. The campaign saw Goodyear using its media relations prowess to underscore the company’s green policy and its leading role on family safety issues. Goodyear Dunlop corporate communications manager James Bailey commented, “The Playground Appeal successfully achieved Goodyear’s objective of communicating how used tyres are recycled, providing a basis for Goodyear’s campaign in building safe play areas. By undertaking projects such as this, we’ve been able to construct a platform from which to highlight and discuss the important issue of road safety”.
The company’s second commendation came for its “Thrill of the Drive” photo-project. “Thrill of The Drive” is a limited edition book which sought to encapsulate the essence of exciting motoring. Contributions came from motorists across the country, eventually the 500 submissions were judged with the help of “Photography Monthly”, and the winner was invited to accompany the book’s official photographer to the HiQ British Touring Car Championship. Profits from the sale of “Thrill of the Drive” were donated to the Motorsport Safety Fund.