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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« New Tyres Adding Excitement to Forumla 1 Season
Uniroyal Tyres Run Rings Round Rivals in Which? Best Buy Test »

Goodyear Boasts ‘Green’ Tyres Provide Better Fuel Mileage Without the Noise

Reading: Goodyear Boasts ‘Green’ Tyres Provide Better Fuel Mileage Without the NoiseTweet This: Send Page to Twitter

By Katherine Clarkson

Motorists looking to save money at the fuel pump are starting to turn to low-rolling resistance tyres.

However, one of the biggest criticisms of these ‘green’ tyres is that improved fuel mileage comes at the expense of a quiet and comfortable ride.

Goodyear tyres have designed a low rolling resistance tyre which they say promises the same increase in fuel economy, but without the drawbacks.

The problem with the traditional low rolling resistance tyre comes from the additional silica that is used during the casting.

The extra silica reduces the amount of friction between the tread and the surface of the road, allowing them to more smoothly, therefore using less power.  However, the different compound also makes them much noisier.

The new Goodyear Assurance FuelMax claims to offer the same reduction in rolling resistance as the competition, around 27%, without creating a less comfortable ride for passengers.

According to Goodyear, the tyres can return up to a 4% increase in fuel mileage, which equates to thousands of miles over the lifetime of the average tyre.

This entry was posted on Tuesday, April 28th, 2009 at 6:47 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.

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