After extensive tests, Timberland will be debuting a new line of boots this autumn with the soles made from recycled tyres.
The classic, but still undeniably trendy footwear makers, say the move will not only keep old car tyres out of landfills, but will also save the manufacturing of 42 tonnes of new rubber.
Timberland has paired up with Green Rubber to acquire the recycled material and will be producing 200,000 shoes covering two different designs as part of the Earthkeeper line.
The soles will incorporate some virgin material, resulting in an outsole that is made of about 42 per cent recycled tyre rubber.
The two companies originally met at a rubber conference and are looking at ways to build Green Rubber factories closer to the boots’ production facilities. At the moment, the soles are shipped a very un-environmentally-friendly 1,600 miles from Malaysia to Timberland’s factory in China.
John Healy, Timberland’s General Manager, said: Green rubber is not more expensive than conventional rubber. There is no added cost. Many people have found that when you choose a recycled product it is cheaper than the virgin materials.’
By Oliver Hall, Operations Department