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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« Avon Tyres British GT Championship gets set for thrills in Spa
New invention set to revolutionise the tyres industry »

Flip tyres to get in shape with Primal Fitness

Reading: Flip tyres to get in shape with Primal FitnessTweet This: Send Page to Twitter

Heard about the new new fitness craze which is about working out in an eco-friendly environment and using tyres, sledgehammers and barrels to get in shape rather than the the latest energy powered machines?

Robert Downey Jr took to hitting tyres with sledgehammers to get into shape for Iron Man 2, so it seems the idea is already gathering celebrity endorsement.

But Primal Fitness has now arrived in Manchester. Unlike gyms, the emphasis on getting into shape is placed firmly on low energy consumption, ethically sourced products and keeping it green and mean.

There are no machines plugged into energy sockets. Instead you get a training schedule that brings workouts back to basics.

The training is varied from using a sledgehammer to flipping tractor tyres, rope climbing, skipping, gymnastic rings, lifting barrels and more.

In addition to the diverse classes, there is also enough bench press and free weights to add true variety to your training.

The Manchester gym has been set up by Simon Whyatt, who has seven years professional fitness experience and Fernando Ajmad, a former athlete for the Venezuelan National Swimming Team.

Whyatt said: “Modern gym equipment is not only less effective for your body then the exercises we offer, but an age sat on a piece of machinery doing the same repetitions is boring.

“Going to the gym is hard enough, but when you get there you want it to be fun, challenging, but ultimately know it is doing good for your body.”

Oliver Hall, Operations Team

This entry was posted on Monday, May 17th, 2010 at 3:38 pm and is filed under Blogs. You can follow any responses to this entry through the RSS 2.0 feed.

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