Fifth Gear Teams Up with Dunlop Tyres for Stunt-Special Episode

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By Alex Kapadia

Dunlop tyres have signed up to sponsor a unique stunt-special episode of the hit motoring show Fifth Gear featuring a real life “loop the loop”.

Programme makers North One have sealed the advertiser-funded deal to put on the amazing gravity-defying display with the leading tyres manufacturer.

The episode will feature ex-special forces soldier and James Bond stuntman Steve Truglia as he successfully performs a toy-car trick in a life-size vehicle.

The thrilling, stomach-churning stunt was the brainchild of creative advertising agency BBH before Five commissioned North One to film it, according to Broadcast magazine.

Dunlop said: “It´s the greatest test we’ve ever set our tyres: a loop-the-loop World Record, without the aid of a safety net. We’ve done it!

“Conceived by Dunlop and Fifth Gear, we drove upside down on a 40ft high loop, with only a set of Dunlop tyres keeping our car on the road.”

The episode will air on at 11.30am on Sunday 23 May on Five.

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