By Alex Kapadia
Dunlop tyres have signed up to sponsor a unique stunt-special episode of the hit motoring show Fifth Gear featuring a real life “loop the loop”.
Programme makers North One have sealed the advertiser-funded deal to put on the amazing gravity-defying display with the leading tyres manufacturer.
The episode will feature ex-special forces soldier and James Bond stuntman Steve Truglia as he successfully performs a toy-car trick in a life-size vehicle.
The thrilling, stomach-churning stunt was the brainchild of creative advertising agency BBH before Five commissioned North One to film it, according to Broadcast magazine.
Dunlop said: “It´s the greatest test we’ve ever set our tyres: a loop-the-loop World Record, without the aid of a safety net. We’ve done it!
“Conceived by Dunlop and Fifth Gear, we drove upside down on a 40ft high loop, with only a set of Dunlop tyres keeping our car on the road.”
The episode will air on at 11.30am on Sunday 23 May on Five.