Bridgestone tyres have dominated the headlines this weekend with the controversial super-soft compounds for the Chinese Grand Prix.
But now the Japanese tyres maker is also making headlines in the publishing world after unveiling its colour ePaper display.
Its prototype is even being hotly tipped to revolutionise the technology behind the electronic paper system by industry experts, according to PC Pro computer magazine.
The magazine reports on its website that although ePaper displays are already making their mark in eBook readers, they are currently hampered by one to two second refresh times, and their black and white displays.
However, despite being better known for its tyres than its technology, Bridgestone’s latest prototype display may solve many of these problems.
Breaking with the E Ink crowd, Bridgestone has developed its own QR-LPD full-colour 13in display. As with E Ink the display only uses power when changing screen, but unlike E Ink the screen refreshes every 0.8 seconds, allowing for smooth text entry using a stylus pen and smooth animations, graphics and screen transitions.
Bridgestone has revealed that the majority of its development time has been spent achieving that 0.8 second screen refresh. Its previous prototype screen was A4-sized and required around 10 to 15 seconds to refresh the page.
However, Bridgestone has not revealed any dates for a commercial release and has stressed that it’s still currently in prototype stage.