Expectation Mounts Over Pirelli Tyres Calendar

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Excitement is building over the 2010 Pirelli tyres Calendar which is said to celebrate natural beauty in an exotic Brazilian paradise location.

Renowned photographer Terry Richardson has been shooting 11 of the world’s most beautiful women for the eagerly anticipated tyres manufacturers calendar on the coast of Bahia.

Featuring the faces – and naked bodies – of the likes of Lily Cole, Miranda Kerr and Catherine McNeil in seductively raunchy poses that include sloths, buffalos and bananas, the 50 shortlisted images will be officially unveiled in London on November 19.

Each photograph, shot at the luxurious UXUA Casa Hotel, is characterized by Richardson’s trademark provocative flair and apparently reflects his distaste for all things Photoshop.

“I don’t love animating my photographs with technology, I want my photographs to capture moments of truth.

“I prefer natural models, without plastic. And I don’t retouch. Even if there is a flaw. My calendar shall be more human and less stylised.”

Reflecting the growing global consciousness of the ‘less is more’ mantra, some industry wits have observed that Pirelli is at long last celebrating natural eroticism at its finest.

Alex Kapadia, Operations Team

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