In a bold move aimed at keeping the price of it’s tyres to the minimum etyres has applied further across the board reductions to reflect the new VAT rate that officially comes into effect next week. The new pricing, effective from 19th November, will have the effect of passing on the Chancellor’s reduction of VAT well ahead of the official starting date of 1st December.
A spokesman for etyres said “The extra discount which we have rushed through means that drivers will not have to wait until 1st December to buy their tyres at the new lower prices”
Etyres prompt response to the Government’s reduction in value added tax to 15% emphasises the efficiency of e-commerce. Traditional retailers cannot react quickly because they have to print price lists and alter newspaper advertising. e-commerce businesses such as etyres can react much faster. The benefit to the consumer is clear, as in this case when etyres has actually passed on the reduction of VAT almost a week early.