etyres is delighted to be supporting the national Road Safety Week campaign organised by Brake and will be out in force offering advice and tips to UK motorists during the coming days (23-27 November 2015).
etyres Milton Keynes kicked off the weeks activities early at the intu Milton Keynes shopping centre last Friday offering motorists advice about how to check their tyres are safe and legal and how to maintain their condition during the winter months when harsh weather conditions can make driving hazardous.
A key event for the week will be the Young Driver day at Cambridge Regional College. Many of their students are currently learning to drive or have recently passed their driving test and are a high risk driver group. According to Road Safety Charity Brake:
• Drivers aged 17-19 only make up 1.5% of UK licence holders, but are involved in 12% of fatal and serious crashes
• Drivers aged 16-19 are more than twice as likely to die in a crash as drivers aged 40-49
• One in four 18-24 year olds (23%) crash within two years of passing their driving test
Tony Bowman, etyres Managing Director, commented: “We are really looking forward to working with Cambridgeshire Council to promote the message of road safety, particularly to younger drivers. I personally have a number of young drivers in my family and I have always made sure they know how to stay safe on the road. It is a great opportunity to highlight the importance of tyre checks and their contribution to safe driving.”
He added: “Road safety is of great concern to us. As mobile tyre fitters, we regularly change and repair tyres that are not fit to be driven on the roads, so we are very pleased to be able to team up with Brake to support their Road Safety Week campaign and raise awareness about the importance of carrying out regular tyre checks.
“There are more than 35 million vehicles on Britain’s roads today and it is crucial that drivers take responsibility for their own tyres to ensure their safety and that of their passengers and other road users.”
Denna Bowman, Head Office