No-nonsense TV presenter Eamonn Holmes, who tells consumers why it is better to buy tyres online with etyres, is turning his focus on to ‘spare tyres’ for a new TV show.
The popular Sky News anchorman is fronting a new ITV series called the Feelgood Factor, aimed at helping viewers shift excess weight and feel better about themselves, while also raising money for charity.
Eamonn is well-known for his down-to-earth approach, which is why he is a natural choice to explain that etyres is up to 40% cheaper than leading tyre depots because it’s an-internet based, mobile fitting service, with no expensive depots or large overheads so the lower operating costs mean cheaper prices for customers.
But now he is aiming to lose his own ‘spare tyre’, pledging to try and drop at least 20lbs through sensible eating and exercise.
And along the way there could be some harsh words aimed at food manufactures who label ready meals ‘healthy’.
After taking home a prawn and spinach ready meal from a supermarket’s ‘healthy range’, he got a double helping of abuse from his lovely wife Ruth when she read the label.
‘Well, you’d have thought I’d confessed to having an affair,’ he told the Daily Mail. ‘She went off on one about the fat content. It baffled me. I failed my maths O-level twice, which was why I had to become a journalist – but it made me angry too. How are we supposed to know what is good for us?
‘Why don’t they ditch the price and just say, ‘Good for you’, ‘Bad for you’. Anyway, we had a huge barney about it.’
The Feelgood Factor, ITV1, 31 January at 5.45pm.