Draw your kids into winning a family ski holiday with Goodyear tyres!

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With the schools breaking up for the Christmas holidays, why not take advantage of their free time and harness your children’s creative skills by encouraging them to enter Goodyear tyres Reinventing the Wheel drawing competition for the chance to win a family ski trip.

The competition is open to youngsters aged between six and 11, all you need to do to get them started is visit the campaign’s Reinventing the Wheel website, download one of the futuristic car templates, draw the best winter tyres they can think of and submit their piece of art on the website by the 10th of January 2016.

Goodyear hopes the contest will spark creativity and innovation with children and tap into their enthusiasm for winter, while also educating them on the importance of road safety at a young age.

Alexis Bortoluzzi, Marketing Director Consumer EMEA for Goodyear tyres, explained: “One month after Goodyear’s competition’s launch, many kids have already submitted their innovative and genius ideas to reinvent the winter tyres. From flames to make the snow melt, to skis to better direct the car while surfing on the snow, to carrot studded tyres for a better grip, creativity is at its height!”

Participants can win an all-inclusive family ski trip for five to the French ski resort Les Arcs 1800. The competition is open to Belgium, Netherlands, France and United Kingdom.

While this is a bit of fun, Goodyear is seriously committed to constantly finding better solutions to enhance winter tyre performance through its focus on innovation. Winter tyres are becoming increasingly popular in the UK as motorists get to grips with the fact that they are specially designed to cope with the difficult driving conditions created by wet roads, cold temperatures, as well as snow and ice.

Denna Bowman, Head Office

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