Anyone who saw the article in the papers earlier this week, which said a million Brits are PLEBS – People Lacking Everyday Basic Skills – can at least learn how to master the simple everyday modern task of changing car tyres by watching our short film.
We’ve dubbed it “Changing tyres is child’s play” and to drive the message home we filmed 10-year-old William as he effortlessly demonstrates how simple it is in this step-by-step guide to changing a tyre.
It doesn’t surprise us that when WorldSkills London surveyed 2,033 people 57 per cent admitted they couldn’t change a car tyre, many motorists think only qualified mechanics or men with Vin Diesel’s biceps are up to the job.
But our short film shows you just need to be armed with some basic knowledge on how to carry out this straightforward procedure and then you’ll never have to worry about being stranded at the roadside with a flat tyre again.
The other great advantage to being able to change a tyre is that it gives motorists the chance to get home safely, where they can go on to the www.etyres.co.uk website and order low priced tyres that can be fitted at a location of the customer’s choice – home or work.
This means they do not have to pay extortionate prices charged by some emergency breakdown services.
To view the video, go to http://www.etyres.co.uk/changing-tyre-is-childs-play.html and watch William at work.
Denna Bowman, Head Office