A short animated ‘road movie’ showing motorists how easy and important it is to make sure their car tyres are properly inflated has been released by TyreSafe.
The video urges vehicle owners to follow the example of the McIntyres, the road safety organisations animated ambassadors and not their less safety conscious neighbours, the Hazards.
The short animation, which can be seen online at http://www.tyresafe.org/campaigns/tyre-safety-month-2013/2013-campaign/introduction, highlights the fact that correct tyre pressures are essential for safety on the road.
Under-inflated tyres are much more likely to suffer a dangerous blowout, typically at high speed on a busy motorway or main road, while properly inflated tyres last longer, help you use less fuel and give you better handling and braking, further reducing your chances of being involved in an accident.
The short animation is one of the highlights of this October’s tyre safety month organised by the not-for-profit organisation which is reminding drivers about the importance of checking their tyre pressures at least once a month.
Stuart Jackson, chairman of TyreSafe, said: “Checking your tyre pressures regularly is vitally important for your safety on the road, yet sadly, it’s something that gets overlooked by many drivers. For some, they simply forget to do this, while for others they don’t even know where to start.
“This latest animation aims to address this and give some simple advice and instructions in a fun and engaging manner.”
Despite only taking a few minutes to complete, significant numbers of drivers continue to put themselves and other road users at risk by failing to make the checks. Indeed, a recent European survey conducted by one TyreSafe member involving more than 27,000 cars found that 78 percent were being driven on under-inflated tyres.
More alarmingly, over a quarter (28.4 percent) had tyres that were considered seriously or severely under-inflated, greatly reducing their safety on the road.
When tyres are under-inflated, not only are drivers’ running costs increased through higher fuel bills and rapid tyre wear, they are much more likely to suffer from a dangerous rapid deflation as the tyres can overheat. This type of event most typically occurs after periods of prolonged high-speed running such as on motorways or busy A-roads.
To reduce the risks from running on under-inflated tyres, TyreSafe is advising drivers to check their tyres at least once a month and before any long journeys.
Denna Bowman, Head Office