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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
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Dirty British Motorists

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Black & Decker have been conducting research into people’s relationship with their cars, and they have come up with some surprising, and worrying, statistics. It seems we spend an average of 27 days a year driving, which adds up to collective total of 700 million days a year. Apparently, we only clean our cars once every 94 days, which results in a total cleaning time of one hour and 41 minutes per car per year. That equates to one minute of cleaning for every six and a half hours of driving.

It seems that we are not unduly concerned at the state of our vehicles, only 12 percent of people questioned expressed any worries about the levels of filth in their cars. It also appears that we are quick to apportion blame. Over one third of respondents blamed their kids, and 12 percent blamed their spouse. One heartwarming revelation is that less than 8 percent of motorists blamed the state of their car on their pets.

Most motorists only clean their car when they know they know that they will be having a passenger. For 2.5 million British motorists, the main incentive for cleaning their car is a first date.

Having revealed the sleazy habits of Britain’s motorists, Black & Decker did further research to see if we are jeopardizing their health through such slovenly behaviour. A spokesperson for Black & Decker said, “We were surprised by the dirty secrets of the British motorist and wanted to find out if they were actually putting themselves at any risk of illness. Our team of microbiologists collected swabs in order to record bacteria levels from key areas like the dashboard and the gear sticks. Although the cars had lots of visual dirt and grime, it became clear that you won’t get ill from driving”.

We may not be prepared to clean our cars, but that doesn’t mean we don’t love them. 14 percent of motorists admitted to giving their car a name, and five percent even by their car a Christmas present.

This entry was posted on Saturday, November 29th, 2008 at 1:05 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.

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