Congratulations to Carlisle-based tyres manufacturer DMAK for landing a potentially lucrative deal to supply some of the world’s top motorsport teams for next seasons FIA World Rally Championship.
Although the company’s tyres are manufactured in China, DMAK has its global sales and technical headquarters in Kingstown.
They join Michelin as the only other accredited manufacturer to supply the sport.
Sanction from the FIA to sell to rally crews follows a change in rules to make it more achievable for new manufacturers to reach standards demanded for the championship market.
Dick Cormack, DMACK motorsport director, said: “This is a golden opportunity for DMACK Tyres to enter the FIA World Rally Championship market and the supreme competitive challenges and excellent brand exposure it has to offer.
“We studied the FIA’s new tyre regulations for 2011 and decided to make a proposal. Technically, the new regulations are very achievable for a new manufacturer and we based our proposal on bringing a very strong and durable product to the championship. We also wanted to help encourage more entries into the events by offering a two-tier pricing structure.”
The company hopes this pricing structure will appeal to drivers on a more limited budget.
DMACK Tyres are manufactured by Shandong Yongtai Chemical Group in its state-of-the-art facility in Dongying, China, where more than 22,000 tyres are produced every day for global distribution.
The 2011 FIA World Rally Championship consists of 13 events starting on February 11 with Rally Sweden.
Alex Kapadia, Operations Team