Ex-Formula One champion David Coulthard is back in the driving seat in his new role as ambassador for Cooper tyres ultra-high performance range.
Coulthard, who now fronts the BBC’s F1 coverage, has also been appointed to offer technical advice and feedback to Cooper tyres production development team.
It is a role he is already familiar with having delivered the same service for the testing and development of Cooper’s newly-launched Zeon CS Sport.
The ex-racer, who drove for Williams, McLaren and Red Bull during his 15-year stint in Formula One, tested the new UHP range-topper during its development process, using his expert knowledge to provide feedback to the technical team on wet and dry handling, grip and cornering capabilities.
In addition to his development role, Coulthard, who will remain as ambassador to Cooper Tire Europe’s UHP tyre range until the end of 2016, will also promote Cooper tyres extensive product offering, bringing the Cooper Zeon CS Sport to a wider audience.
Delighted Coulthard said: “By pairing with Cooper Tires as ambassador of its UHP range, there’s a sense I’ve returned to a company which was a big part of my pre-Formula 1 career. I cut my teeth in F3 and F3000 on Avon Tyres, which is a Cooper Tires brand – and Cooper is the current supplier to the British F3 Series.
“I’ll be supporting the brand’s performance tyre development programmes but it wasn’t just its motorsport heritage and the performance focus of the UHP range which attracted me, its safety credentials and track record of producing high quality products over several decades made all the difference for me.”
Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, described Coulthard as a ‘natural fit’ for Cooper
“Cooper Tire is a premier producer of high-performance tyres for the European market and the partnership with David also adequately reflects our heavy involvement in motorsport across the world,” she said.
“David knows exactly what is demanded from high-performance equipment, thanks to his varied motorsport roles, which range from Formula One to DTM.
“His background means that he knows exactly what is needed for tyres to perform to their maximum ability in high-pressure environments and is able to offer insight and advice, while representing the quality and technical excellence of the Cooper Tire range.”
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