By Oliver Hall
Cooper tyres has added its first low-rolling resistance tyre to its product portfolio to meet demand for greater fuel-efficiency.
The Cooper GFE (Greater Fuel Efficiency) utilises advanced design and materials technology to maximise fuel economy, saving money at the pump while providing excellent traction and grip, according to the tyres manufacturer.
The GFE is aimed at fuel-efficient vehicles with key fitments, including Toyota’s Hybrid Prius, Corolla, Yaris and Echo and the Honda Civic.
Chuck Yurkovich, Vice President of Global Technology, said: “With the recent volatility in gasoline prices, customers are looking for ways to improve their vehicle fuel economy.
“Tyre rolling resistance has a significant impact on vehicle fuel economy, so Cooper responded with a new tyre specifically designed for fuel-efficient vehicles.”
The GFE also employs unique mould technology using traction compensating sipes. These innovative sipes increase in length as the tyre wears.
The interlocking action of the sipes helps provide more stable handling when the tyre is new, then adds length to the biting edges throughout the life of the tyre. This technology helps maintain wet and winter traction as the tread wears.