Cooper have created a set of diamond-encrusted tyres to mark the 60th anniversary of Formula 3 racing in the UK.
No this isn’t a belated April Fool’s joke – the bespoke tyres were created by London jeweller Freddie Keeble at FK Diamonds as a tribute to the upcoming diamond anniversary of the British Formula 3 Championship.
And they were paraded on Rupert Svendsen-Cook’s Carlin car at Silverstone last month.
The 2011 season – which begins on 16-17 April – also represents the 30th consecutive season that Cooper Tires and it’s associate brand, Avon Tyres have served as the sole tyre supplier to the series.
Julian Baldwin, Managing Director of Cooper Tires Europe, said: “The Cooper and Avon brands have been involved in Formula 3 for half of the entire existence of the series in Britain.
“The diamond anniversary is huge landmark for Formula 3 and we are proud to continue our long-standing relationship with one of the most important single-seater championships in the world.”
Freddie Keeble, owner of FK Diamonds, revealed: “The process of setting the diamonds was certainly a little different from what we are used to doing.”
So how did he do it? Well, he set the diamonds and the Swarovski crystals into a Cooper logo made out of metal and the individual lettering was then attached to the tyre with a strong adhesive.
Denna Bowman, Head Office