By Denna Bowman
Continental tyres have scooped the coveted Tyre Manufacturer of the Year and the Industry Advertiser’s awards at a ceremony this week.
The German tyres manufacturer picked up the accolades at the 2009 Tyre and Fast Fit (TAFF) Awards presentation, which formed part of the NTDA’s 80th annual dinner at the Manchester Deansgate Hilton
Accepting the Manufacturer of the Year award, Continental Tyre Group managing director, David Smith said: “We are delighted that our work and efforts have been recognised by the industry.
“I am particularly proud of my team who work hard to push standards forward and make us the leading brand in the industry.”
Continental’s second award of the evening was the Industry Advertising Award which was received by marketing director Guy Frobisher.
He said: “The Great Days Out marketing campaign was our biggest yet. It was a great team effort, from the marketing side with advertising, trade marketing, PR and online all working together to the sales team getting a record number of retailers involved.”
A third award went to Michelin tyres UK managing director Jim Rickard. His contribution to the tyre industry was acknowledged with the presentation of the chairman’s award.