By Alex Kapadia
Continental Tyres have opened a branch in Bangkok in a bid to grab a 5% share of the Thai tyre market over the next three years.
To achieve this, it has opened its own offices in Thailand to directly oversee tyres sales, which amount to around six million a year, in the country.
Benoit Henry, vice president of Marketing and Sales Business Units, Replacement Tyres Asia-Pacific, said: “Within the next two, three years we hope to have captured 5% of Thailand’s tire market, and within five years we will be among the top five brands here.”
Mr Henry added: “As the number four tyre manufacturer in the world it was only natural that Continental Tyres would seek to strengthen its position in Thailand, given the Kingdom’s strategic importance and status as an important regional hub of automotive manufacturing.”
Continental Tyres has been selling aftermarket tyres in Thailand for the past several years through retailers and OEM tyres to GM, Mitsubishi, Nissan and Volvo.
These activities to date have been overseen by the Continental Group. Now, Continental Tyres will directly oversee this business in Thailand.
Tyres sold in Thailand are manufactured at Continental Tyre’s two production facilities in Malaysia. The company is not looking produce tyres in Thailand.